Marvel’s experiment with bringing the Avengers universe to life through several different franchises has been a very interesting one to watch. When they started, nearly everybody scoffed at the idea that the classic comic tradition of crossovers would work when transferred to the cinema. Given that almost every single film thus far has been hugely successful for Marvel, most of those doubters are now silent.
Personally, I think that the Avengers movie is either going to be either fantastic, or incredibly disappointing. It won’t be anywhere in between. The amount of hype that has already built around this movie means that it is going to have a lot to live up to, and the next eight months of trailers, posters, and the inevitable leaked footage will only increase the fans’ excitement. Joss Whedon has a mixed record, but his geek cred is undeniable and he is definitely the sort of person that you want to bring this kind of movie to life. It will be interesting to see how things turn out.
As for the trailer itself, there isn’t much on display here apart from a lot of explosions and a few one liners (including Robert Downey Jr’s cringe worthy ‘avenged’ line). I would imagine that we’re not going to see much more than this for quite a while, but you can bet that fans will be analysing every little tidbit that Marvel decides to dish out for the next 8 months or so.