Cash Cows – “…I’m Batman” Part 3

Now let’s see. Where was I? Oh yeah:

National/DC always knew they were onto a good thing with this whole “Tee Vee” thing. While what has become irrevocably known as the “Adam West Show” may have been a mixed bag of quality and camp, it certainly proved there was a huge market to present the four-color heroes to the Saturday morning crowd.

First out of the stables was The Batman/Superman Hour, which, as you can probably tell, didn’t really impact the medium as a benchmark of quality. Most of note about this brief run show (’68-’69) was the fact that the highest billing went to the actor voicing Robin – the legendary Casey Kasem.

Batman/Superman paved the way, however, for the far more enduring Superfriends run from 1977 onward. This series featured not just DC’s biggest guns, but many of the second-tier heroes who would never get a look in of their own, like Hawkman, or Aquaman. Continue reading

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